Before you increase the budget, clarify the goal ↗
Questions to help you decide whether spending more is really the right next step.
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Abdulilah Al-Shumairi
Read the idea. Then test it.
Practical writing about goals, audiences, messages, experiments and measurement. Recurring questions from work become ways of thinking and steps you can review.
6 results
A small experiment before a big plan ↗
How to make learning part of marketing work instead of postponing it until a campaign ends.
A campaign objective begins with the business goal ↗
A thinking framework before choosing a Meta campaign objective, independent of changing interface labels.
One message for a specific audience ↗
Write a promise the intended person understands, instead of trying to address everyone.
Metrics that lead to a decision ↗
A way to choose what deserves a place in your marketing report.
From a plan to content you can execute ↗
Connect a post idea to a goal, audience and action rather than simply filling a calendar.