Before you increase the budget, clarify the goal ↗
Questions to help you decide whether spending more is really the right next step.
Home /
Abdulilah Al-Shumairi
Knowledge that helps you take a step.
Articles that explain, notes that distill, templates that invite practice, and recordings to revisit when you need to hear an idea again.
12 results
A small experiment before a big plan ↗
How to make learning part of marketing work instead of postponing it until a campaign ends.
A campaign objective begins with the business goal ↗
A thinking framework before choosing a Meta campaign objective, independent of changing interface labels.
One message for a specific audience ↗
Write a promise the intended person understands, instead of trying to address everyone.
Metrics that lead to a decision ↗
A way to choose what deserves a place in your marketing report.
From a plan to content you can execute ↗
Connect a post idea to a goal, audience and action rather than simply filling a calendar.
Goal before platform
Write down the action you want the customer to take before choosing where to publish. A platform supports the decision; it does not replace it.
Test one change
Changing the audience, message and offer together makes results harder to interpret. Choose one point to learn about.
A number needs a question
Before adding a metric to a report, ask which decision would change if it went up or down.
A promise from the customer’s perspective
Explain what becomes easier or clearer for the customer, instead of only describing what you offer.
A clear next step
Once the visitor is convinced, make the action clear. Do not leave them searching for a way to contact you.
The report is not the finish
End the review with a decision: continue, adjust, or gather more information?