# Pre-launch checklist

An original template from Abdulilah Al-Shumairi’s website. Adapt it to your project.

- [ ] We wrote the goal as a clear audience action.
- [ ] We defined the priority audience and their situation.
- [ ] The promise is clear and matches the actual offer.
- [ ] Essential details are available and easy to understand.
- [ ] The next step is visible and works on mobile.
- [ ] The contact or order link works.
- [ ] The team knows how to follow up an enquiry.
- [ ] We defined a metric and how to review it.
- [ ] We agreed on the experiment question and the one change to test.
- [ ] We scheduled a review suited to the activity’s size and context.
- [ ] We reviewed wording, images and permission to use them.
- [ ] We recorded conditions that may affect interpretation.

Launch decision: ready / needs adjustment / needs more information.

Decision note: ______.