# Initial experiment card

An original template from Abdulilah Al-Shumairi’s website. An educational organizing tool, not a guarantee of results.

- Goal: what action do we want to happen?
- Priority audience: whom is this experiment for?
- Benefit: what is this audience looking for?
- Hypothesis: if we change ______, then ______ may happen because ______.
- One change: ______.
- Channel and action: ______.
- Metric and definition: ______.
- Review period suited to the project: ______.
- Context to remember when reading the result: ______.
- What we learned: ______.
- Next decision: continue / adjust / gather more information.

## Educational example

A workshop wants enquiries from marketing practitioners. We clarify its output in the invitation, then review enquiry quality using an agreed definition. No assumed success rate or required spending is part of the example.